UX | UI | PRODUCT DESIGNER
Illustration Library

Illustration Library

 

Design Overview

Illustrations have become an important way to express the tone and style of a brand in a fresh way. At Welltok, we needed illustrations that had an impact but wouldn't over-shadow clients' brands. There's a delicate balance to maintaining a white-label brand but also projecting a point of view that users would notice and appreciate.

 
 
Project: Illustration Library for the Product, Content, and Marketing Teams
Scope: Design a style of illustration that can be used across the platform for multiple teams
My role: Lead designer and illustrator
Stakeholders: UX Design Team, Marketing, and Content Team
Challenges: How can we create illustrations that have a voice without competing with our clients' branding?
Basic process: Sketching > Ideation > Design > Collaborate with teams > In process
 
 
Artboard Copy 2.png
Initial Character Explorations (Concept Only).

Initial Character Explorations (Concept Only).

Multiple styles and subjects were explored as initial concepts.

IconExploration.png
Artboard Copy 3.png
phone.png
createownwater.png
meddiet.png
Artboard.png
IconLibrary.png