Illustrations have become an important way to express the tone and style of a brand in a fresh way. At Welltok, we needed illustrations that had an impact but wouldn't over-shadow clients' brands. There's a delicate balance to maintaining a white-label brand but also projecting a point of view that users would notice and appreciate.
Project: Illustration Library for the Product, Content, and Marketing Teams
Scope: Design a style of illustration that can be used across the platform for multiple teams
My role: Lead designer and illustrator
Stakeholders: UX Design Team, Marketing, and Content Team
Challenges: How can we create illustrations that have a voice without competing with our clients' branding?
Basic process: Sketching > Ideation > Design > Collaborate with teams > In process
Initial Character Explorations (Concept Only).
Multiple styles and subjects were explored as initial concepts.